idea-logo
idea-logo
  • Join IDEA Today!
    • FitPost
    • Client Newsletter
    • Program Builder
  • Live Events
    • IDEA & ACSM Health & Fitness Summit
    • IDEA World
    • IDEA Korea Convention
    • Event Coverage
  • Insurance
    • Health Insurance
    • Professional Liability Insurance
    • Club & Studio Liability Insurance
  • Education
    • Fitness Education
    • Courses
    • eBooks
    • Podcasts
    • Webinars
  • Articles
    • Fitness Library
    • eBooks
    • Podcasts
    • IDEA Fitness Journal Issues
    • Newsletters
    • Publications
    • Event Coverage
Log In
  • Join IDEA Today!
    • FitPost
    • Client Newsletter
    • Program Builder
  • Live Events
    • IDEA & ACSM Health & Fitness Summit
    • IDEA World
    • IDEA Korea Convention
    • Event Coverage
  • Insurance
    • Health Insurance
    • Professional Liability Insurance
    • Club & Studio Liability Insurance
  • Education
    • Fitness Education
    • Courses
    • eBooks
    • Podcasts
    • Webinars
  • Articles
    • Fitness Library
    • eBooks
    • Podcasts
    • IDEA Fitness Journal Issues
    • Newsletters
    • Publications
    • Event Coverage

  • Dashboard
  • Courses
  • My Certificates
  • Podcasts
  • Webinars
  • eBooks
  • Member Perks

  • Program Builder
  • Client Newsletter
  • Fitpost
  • Professional Forms
  • FitPro Forum

  • school_FILL0_wght400_GRAD0_opsz24 Courses
  • podcasts_FILL0_wght400_GRAD0_opsz24 Podcasts
  • co_present_FILL0_wght400_GRAD0_opsz24 Webinars
  • book_FILL0_wght400_GRAD0_opsz24 eBooks

  • fitness_center_FILL0_wght400_GRAD0_opsz24 Program builder
  • speaker_notes_FILL0_wght400_GRAD0_opsz24 Client Newsletter
  • connect_without_contact_FILL0_wght400_GRAD0_opsz24 Fitpost
How to Create Profitable Digital, Virtual and Live Products
Overview About the Author

How to Create Profitable Digital, Virtual and Live Products

Online training, virtual challenges, live streaming…the options for increased revenue are endless. But with ever-expanding technology, it’s easy to be confused about where to put your time and money. This lecture will discuss the latest tools to help you obtain and retain clients while teaching you how to create remarkable and profitable digital, virtual and live products. Learn where to start, how to build it and how to generate awareness in this dynamic, informative workshop.

Jessica Maurer

Jessica H. Maurer the Senior Director of Instructor Development at FIT4MOM, where she provides extensive education and resources for all seven FIT4MOM branded formats to the franchisees and instructors nationwide. In addition to providing monthly sample classes and an extensive exercise library for each program, she curates and creates new learning experiences for the entire FIT4MOM nation, such as digital format certifications, educational courses on leadership and entrepreneurship, and consumer-focused brand awareness content. Additionally, Jessica is a fitness business consultant and strategist who has presented and consulted for many brands internationally. Her passion is helping fitness professionals & businesses reach full potential through education, program & instructor development, and brand creation & awareness. Jessica has presented certifications and workshops internationally for IDEA World, SCW Mania, canfitpro, AsiaFit, FitnessFest, and more. Additionally, she continues to offer consulting services to locally owned businesses and fitness professionals.
Become a member

Learning Objectives

  1. Explain why it is important to create multiple business entry points for your target market and audience.
  2. Brainstorm offerings that your target audience will find useful, based on pain points and commonly asked questions.
  3. Design your own customer journey based on business expertise and customer needs.
  4. Describe how to create products that can be delivered to customers automatically.
  5. Discuss new services and programs that will help you build offerings for digital, virtual and live settings.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

  • How to Create Profitable Digital, Virtual and Live Products
  • How to Create Profitable Digital, Virtual and Live Products - Handout
  • How to Create Profitable Digital, Virtual and Live Products
idea-logo
  • About IDEA
    • Careers
    • IDEA Committees
    • IDEA Fitness Awards
  • Advertising & Exhibiting
    • Advertise with IDEA
    • Download our Media Kit
    • Become and Event Exhibitor
  • Connect with us
    • (800)-999-IDEA (4332)
    • Contact Us
    • Terms & Conditions
    • Privacy Policy

Subscribe to our Newsletter

Unlock the latest industry research, tools and exclusive offers.


© 2025 IDEA Health & Fitness Association. All rights reserved.
Follow us on Facebook Follow us on Facebook Follow us on Facebook Follow us on Facebook Follow us on Facebook