Working with the media is a crucial component in enhancing the visibility of one’s brand to amplify authority and generate more business leads. From magazines to podcasting to television, being able to extend the reach of your brand through the use of media is one of the best marketing strategies that fitness entrepreneurs can leverage. In this session, James, an internationally published photographer and award-winning marketing specialist, will share the four steps you must take to grow a successful relationship with the media and how to then leverage media features to market your business and brand.