Creating Your Brand as a Public Figure

Creating Your Brand as a Public Figure

As a fitness professional, you are a walking billboard. Your name, body and workouts are a part of your brand and it’s important to make sure your brand is represented optimally. Alana will provide you with tips on how to get recognized as that next public figure on the networks and to become a recognizable brand. She will also provide guidance on how to become an international business while working from your own domain and reducing your overhead costs.

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Learning Objectives


  • Differentiate between a public and private figure within the fitness industry.
  • Measure the importance of branding photos and videos on social networks.
  • Describe the process of responding to negative social media posts.
  • Develop skills to gain multiple revenue streams.
  • Identify ways of expanding a brand beyond the gym.


Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

  • Creating Your Brand as a Public Figure
  • Creating Your Brand as a Public Figure Exam

Available Course Credits

ACTION0.1
ACSM2.0
AFPA1
AFAA1
BCRPA1
CHEK1
FAI/ISSA1
IFPA1
NASM0.1
NAFTA1
NAFC0.1
NCEP1
NCCPT1
NCSF0.5
NESTA0.1
NETA1
NFPT0.2
NIEW0.1
NSPA1