Using Behavior Change to Attract and Retain Senior Clients in a Digital/Virtual World
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Using Behavior Change to Attract and Retain Senior Clients in a Digital/Virtual World

Only one in four older adults participate in regular physical activity. How do we attract and communicate to older adults in a virtual world? Understanding how to effect behavior change is the first step to helping older adults become more active. This session will discuss different methods of communication to talk to this population and principles to keep them motivated.

Anthony J. Wall, MS

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Learning Objectives

  1. Discuss the unique training needs of the senior population.
  2. Apply the motivational constructs of behavior change to physical activity programming for older adults.
  3. Assess the effects of applying behavior change theory to older-adult programming.
  4. Use a structured process to design individualized training programs for senior clients.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

  • Using Behavior Change to Attract and Retain Senior Clients in a Digital/Virtual World
  • Using Behavior Change to Attract and Retain Senior Clients in a Digital/Virtual World - Handout
  • Using Behavior Change to Attract and Retain Senior Clients in a Digital/Virtual World