The Retention Blueprint for Trainers
Overview About the Author

The Retention Blueprint for Trainers

It has never been more important than today to catch better than you chase. The fitness industry has shifted significantly due to a pandemic, flourishing tech solutions and growing competition. A clear retention strategy will now be as crucial as powerful programming and new client acquisition. Learn to stand tall and stand out with a unique retention blueprint that can change the face of your business. At the end of this interactive session, you will walk away with action plans and powerful strategies to build a loyal client following for the long term.

Sheldon McBee

Sheldon McBee, MS, has a master's in degree in human nutrition, is an ACE-certified personal trainer, and has over 18 years of experience in health and fitness. He is an experienced international presenter, lecturer, business consultant, fitness content developer and training director. Sheldon is a passionate and dynamic presenter who has been featured in numerous fitness education and training videos, and is currently the personal training director for Universal Athletic Club based in Lancaster, Pennsylvania.
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Learning Objectives

  1. Explain the importance of client retention as it relates to running a personal training business.
  2. Describe a simple and applicable blueprint for client retention.
  3. Identify your own strengths and weaknesses when using client retention initiatives.
  4. Develop a personal action plan to improve your ability to retain new and current clients.


Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

  • The Retention Blueprint for Trainers
  • The Retention Blueprint for Trainers - Handout
  • The Retention Blueprint for Trainers - Handout #2
  • The Retention Blueprint for Trainers - Handout #3
  • The Retention Blueprint for Trainers