Get Social Savvy to Communicate Better
Overview About the Author

Get Social Savvy to Communicate Better

Social Media can be a great way to meet new clients, grow your brand, increase your business and help more people. It is be critical for engaging your community and keeping them connected to your business in changing times. Social media can also be a drain on your time—but there are proven ways to get strategic so that it doesn’t become a full-time job. In this session, two top fitness leaders and social media experts will teach you to get savvy on Instagram and Facebook, share tips and examples for your club and studio and explain how to showcase your clients’ success to drive business and dollars.

Nickie Carrigan

Nicole (Nickie) Carrigan is a Nationally Certified Personal Trainer and Group Fitness Instructor. With more than 15 years experience in the fitness industry, she can motivate you to achieve your fitness goals. Nickie also carries specialty certificates in a variety of areas including Beachbody's World Class Programs INSANITY and PiYo, Les Mills BodyVive, Aqua Fitness, TRX, Kettlebell, and Active Older Adults. Nickie has helped clients from ages 6-93 lead a more active and healthy lifestyle.

Sarah Morrison

Sarah Morrison is a personal trainer, group fitness instructor and 2x Elite Beachbody® coach. She began her career as a broadcast journalist with a passion for fitness, but she soon transitioned to a fitness professional with a niche for marketing. She is the communications director of Bay Athletic Club where she oversees their social media, website and newsletter, and helps strategize for new programs and offerings. In her Beachbody business, she leads a team of more than 500 coaches and has built her own brand for women who value their health and crave positivity.
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Learning Objectives

  1. List simple ways to attract people to your club or studio.
  2. Describe how to implement an action plan to clarify and simplify social media messaging.
  3. Explain how to use free features within social media to create a buzz around the studio and upcoming events.
  4. Describe how to celebrate members' successes and wins by telling their stories through simple graphics, images and logos.
  5. Explain how you can save time and build efficiency on social media.
  6. Describe how to grow a deep-rooted membership base, attract new people and become the trusted voice of fitness and health in your area.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

  • Get Social Savvy to Communicate Better
  • Get Social Savvy to Communicate Better - PPT
  • Get Social Savvy to Communicate Better - Handout #1
  • Get Social Savvy to Communicate Better - Handout #2
  • Get Social Savvy to Communicate Better