Creating a Passionate and Loyal Community in and Out of the Group Ex Studio
Overview About the Author

Creating a Passionate and Loyal Community in and Out of the Group Ex Studio

The Fitness Industry is ever-evolving, and the future is online. Fitness classes, videos, and services have more presence on social media and digital platforms than ever before and the consumer demand is not letting up. Uncover simple tricks and tips for building a sustainable and successful in-person and virtual group following and improve your social media presence, instructor toolbox and consumer experience. This lecture-based workshop will explore and examine the best practices for producing online and in-person fitness content, interactions, and experiences.

Kia Williams2

Kia Williams, M.B.A, M.S., 200hr RYT is a global business presenter, author, fitness program specialist and content creator, and host of IDEA Health & Fitness Association web series “Paths to Success” and Fit and Fierce on the Mic--a podcast dedicated to providing expert advice, tangible tips and help to improve fitness, refine teaching and coaching technique, and to grow fitness businesses and services. She is the Wellness Chairwoman for the NAACP Fort Worth-Tarrant County Chapter and an executive board member of Fit4Mom and for Jeremiah 33:6, a not-for-profit holistic health education and preventative medicine corporation. Most notably, Kia Williams is the youngest and first black person to be awarded with the IDEA World Instructor of the Year award. She is an executive board member for Jeremiah 33:6, a not-for-profit holistic health education and preventative medicine corporation. She is a contributor to the IDEA World Diversity and Inclusion Committee and for Savvier Fitness fitness formats such as Barre Above, Balletone, and Cardio Yoga. Kia has contributed as an author, editor, and fitness model for books published by Human Kinetics. She has been a featured guest speaker on many platforms and shows such as WFAA News Daybreak, The Pedestal Project, IDEA Virtual. SCW, Fitness Town Hall: Systematic Racism in Fitness with Lawrence Biscontini, Struct Club, WIFA Podcast, The Masters Fitness Podcast with Chan Galloway, All About Fitness Podcast with Pete McCall, and more. Kia has managed several fitness and wellness programs and facilities and uses her transferable professional skills and experience in fitness to mentor young professionals, support multicultural engagement, and to make fitness accessible, inclusive, and feasible for the masses. Kia's career mission is to support people who are affected by marginalization in jobs, education, healthcare, and lack of representation in the fitness industry. Overall, Kia is committed to helping others live a healthy lifestyle by maintaining a strong, fit, and balanced mind and body.
Become a member

Learning Objectives

  1. Explain reasons for creating a passionate and loyal community as it relates to brand and service success.
  2. Explore and identify various modes, uses and functions of different social technologies.
  3. Describe goals and challenges with online group fitness community building.
  4. Develop effective strategies for complementing in-person and online content delivery for brand consistency, brand presence and consumer loyalty.
  5. Identify key components of successful online viewer engagement and retention.
  6. Outline solutions and variations of solutions to participation barriers, both in person and online.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

  • Creating a Passionate and Loyal Community in and Out of the Group Ex Studio
  • Creating a Passionate and Loyal Community in and Out of the Group Ex Studio - PPT
  • Creating a Passionate and Loyal Community in and Out of the Group Ex Studio