No Sweat: Selling Exercise So People Want to Keep Buying It
Overview About the Author

No Sweat: Selling Exercise So People Want to Keep Buying It

Have you ever wondered why it is that people who desperately want to adopt healthier lifestyles don’t stick with them once their initial burst of motivation fades? This provocative presentation will showcase the science for a new paradigm that better fosters sustainable behavior change. Learn why traditional reasons for changing our behavior (e.g., better heath, disease prevention, etc.) keep us stuck in cycles of starting and stopping rather than behavioral sustainability. Leave this session with a more strategic way to communicate with your clients so you can promote the sustainable behavior necessary for achieving improved health and well-being.

Michelle Segar, PhD, MPH

Michelle Segar, PhD, MPH, leading exercise motivation scientist and author of the best-selling book No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, consults with global fitness companies and trains fitness professionals in new strategies to achieve lasting exercise motivation and sustainable behavior change. She directs the University of Michigan’s Sport, Health, and Activity Research and Policy Center.
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Learning Objectives


  1. Learn new paradigms for changing client behavior
  2. Discover new ways to teach clients to sustain behavior change
  3. Create more strategic ways to communicate with clients
  4. Promote sustainable behavior change for your clients


Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

  • No Sweat: Selling Exercise So People Want to Keep Buying It
  • No Sweat: Selling Exercise So People Want to Keep Buying It - PPT
  • No Sweat: Selling Exercise So People Want to Keep Buying It

Available Course Credits

ACTION0.2
ACSM2
AFPA2
AFAA2
BCRPA2
CHEK2
FAI/ISSA2
IFPA2
NASM0.2
NAFTA2
NAFC0.2
NCEP2
NCCPT2
NCSF1
NESTA0.2
NETA2
NFPT0.4
NIEW0.2
NSPA2