What is IDEA’s purpose?

IDEA^® Health & Fitness Association has served as the world’s leading trade organization for fitness and wellness professionals for more than 43 years. IDEA delivers world-class content and continuing education (CECs/CEUs) to fitness professionals, business owners and allied health professionals via the award-winning IDEA Fitness Journal, targeted newsletters, a mentorship program and hundreds of streaming videos and digital courses. We also support fitness and wellness pros’ careers through our exceptional fitness, business and nutrition events: IDEA Personal Trainer Institute, IDEA Korea and IDEA World.

We Inspire the World to Fitness^® with the passion and dedication of IDEA members in more than 80 countries. Members include personal fitness trainers, group fitness instructors, health coaches, nutrition pros, and body-mind specialists such as yoga and Pilates instructors. We also serve business and management leaders at health club facilities, including owners, managers and fitness program directors.

In addition to its written content and digital offerings, IDEA hosts in-person events and trade shows each year, drawing attendees from around the world. These highly regarded events provide opportunities for fit pros to engage in hands-on learning and to network with peers. IDEA World, “The Super Bowl of Fitness,” features more than 300 sessions and workshops taught by industry thought leaders from all over the world, as well as an Expo Hall showcasing the latest in industry products and services.